If you can put the competition’s logo on the ad . . . ↪
I’ve heard this rule invoked by dozens of creative directors over the years as grounds to reject a concept. I recommend that this criticism be tossed on the slag heap along with other bogus rules…
I live in Silicon Valley and work as Director of Consumer Insights for Netflix. This is my personal blog about people, technology, media and the point at which the three intersect.
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