Dial Plus: new media enhances old media
Dial Plus is the first new (within the last year) technology product I’m actually excited to use. And they are a great example of how new media can enhance our already established and standardized ways of communicating, like the phone call.
Here’s an explanation from their website for how they work:
DialPlus enriches the standard phone call experience by automatically and simultaneously providing dynamic, contextually relevant visual information about the called or calling party before the call is answered, during the call and after the call is over. DialPlus makes it easy for users to engage in mobile social networking or to get information about a business they’re speaking with, such as directions, menus and reviews.
Apparently they are in “alpha” and will be rolling out to more users early next year.
I love the simplicity and passivity of this idea. It uses all the information that already exists about people, restaurants, businesses, etc. and displays it (in the background, with no work from the user) for easy access. The epitome of Passive Intelligence.
If you can see beyond the cheesy ad on their homepage, and get over the fact that you need to look at your screen while talking, I think there is real potential for this type of application, although I wonder if our mobile Internet connections (and phones) are powerful enough to support this type of use.
Regardless, the use of passive information to enhance our everyday behavior is likely to be a trend that will continue for a while now.
